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Progressive IMS Outdoors Reveals Legacy and All-New Experiences for the Powersports Community as 2021 Attractions are Announced 12 Jul 2021
July 12

SANTA MONICA, Calif.-- Today, the nation's leading consumer motorcycle tour, Progressive IMS Outdoors, revealed an exciting array of attractions attendees can look forward to interacting with across the nine-stop tour kicking off next month in Sonoma, California. Designed to provide immersive, hands-on experiences for enthusiasts of all ages and abilities, each stop will host a number of returning fan-favorite attractions, including the Discover The Ride program, IMS Vintage, Adventure Out!, J&P Cycles Ultimate Builder Custom Bike Show, and more, as well as two and four-wheel demos from a number of exhibiting brands. Tickets for each stop can be purchased now at

"After over a year apart, we are so excited to be bringing the Powersports community back together," said Tracy Harris, SVP, IMS Outdoors. "Our goal is to showcase the diverse lifestyles and offerings across the Powersports industry in fun and inviting atmospheres. With our Tour's new outdoor format, we are thrilled to be able to bring more opportunities than ever to allow our attendees to truly interact with the products and sport, not matter one's age or skill level."

Discover The Ride

Designed to introduce riding motorcycles to consumers of all ages, the returning Discover The Ride initiative will provide a variety of interactions for attendees to learn and grow their riding skills in safe and controlled environments. In partnership with Zero Motorcycles, the New Rider Course allows non-licensed motorcyclists to experience, first-hand, the thrill of two-wheels on speed-limited electric Zero Motorcycles and learn riding basics from Motorcycle Safety Foundation (MSF) instructors.

New this year to Discover The Ride is the introduction of Strider in the Kids Zone and IMS' partnership with All Kids Bike, opening the world of two wheels to enthusiasts as young as two years old.

Adjacent to Discover The Ride is the Motorcycle Industry Council's (MIC) Ride With Us Moto Intro experience. The Moto Intro gives non-riders a chance to experience the thrill of their first ride within 45 minutes. MSF RiderCoaches will guide new riders through basic motorcycle controls and help them experience their first ride in a closed-course environment. Furthermore, at select events indicated below, Harley-Davidson's Invitation To Ride program will also be extending a hand to prospective riders, delivering the opportunity to experience the basics of riding on a Harley-Davidson motorcycle.

  • Texas: Texas Motor Speedway (Fort Worth, TX – October 1-3)
  • Nashville: James E. Ward Agriculture Center (Lebanon, TN – October 8-10)
  • Central Florida: SUN n' FUN Campus (Lakeland, FL – October 15-17)


There will be ample opportunities along each Tour stop to hop on and ride both gas-powered and electric motorcycles and bicycles from brands including FLX, Harley-Davidson, Indian, Kawasaki, Pedego Santa Rosa, Pushpak Motors, RayvoltRoyal Enfield, Suzuki, Tern BicyclesYamaha, and Zero. More information on Street Demo Rides can be found here, and Electric Bike Demo Rides can be found here.

At select events on the Tour, Kawasaki and Yamaha will also offer Side by Side demos:

  • Northern California: Sonoma Raceway (Sonoma, CA – July 16-18)
  • Chicago: Goebbert's Farm (Pingree Grove, IL – August 20-22)
  • Pennsylvania: Carlisle Fairgrounds (Carlisle, PA – September 10-12)
  • Atlanta: Georgia International Horse Park (Conyers, GA – October 29-31)
  • Southern California: Venue and Date TBA

Returning Attractions

Returning this year will be a number of fan-favorite attractions, including:

  • Adventure Out!: a space to shop, prepare for the next trek or tour and learn about incorporating adventure and travel into a motorcycling lifestyle – now also including RVing. A central campsite, surrounded by exhibitors, acts as a place for education and discovery, with experienced riders and RVers sharing their stories and tips. While there, attendees can enter Explorify's Adventure Out! sweepstakes for a chance to win a South Africa Tour and a lifetime subscription to Rider Magazine or a free three-day motorcycle rental and pick up a copy of Rider Magazine, your source for touring, travel, and adventure on two-wheels.
  • IMS Vintage: An IMS staple, Vintage will be returning to each market, enabling attendees to get up close and personal with the very best classic and retro-style motorcycles from vintage bike clubs across the country.
  • J&P Cycles Ultimate Builder Custom Bike Show: The nation's largest motorcycle builder competition, the J&P Cycles Ultimate Builder Custom Bike Show will feature hundreds of motorcycles and tens of thousands in cash and prizes across the Tour. Professional and amateur builders are invited to compete at their local Progressive IMS Outdoors for cash, prizes, and recognition.

Shopping at IMS

Across the Tour, there will additionally be ample opportunities to explore brands and make purchases in the following areas:

  • Charged at IMS: Charged at IMS introduces visitors to the world of electric-powered "micro-mobility" vehicles with brand exhibits and an electric bicycle demo course or trail.
  • SHIFT at IMS: This curated, lifestyle-orientated space is for riders seeking new and known brands that emulate their lifestyles and values. A lounge sits at the center of this space, giving visitors a chance to socialize and chill while they shop.
  • The MarketplaceThe Marketplace is an interactive retail space allowing you to touch, test, and buy the latest gear, parts, and accessories from key aftermarket brands. Specialists will be on hand to educate, introduce products, answer questions and help you finalize your purchase.
  • The Shop: This is a one-stop shop for buyers looking to work on their vehicles and make updates to their rides. Visit The Shop to purchase parts, tools, and accessories. See the event homepage for participating brands.
  • The Range: At the heart of IMS Outdoors lies The Range, a place for attendees to explore and shop brands to outfit them head to toe with gear, apparel, and accessories, plus connect with clubs and services to enhance their riding lifestyle. See the event homepage for participating brands.

Across the nine stops of the Tour, each event will project a different tone in line with the region's lifestyle and culture, including aspects such as music and food. Furthermore, attendees of the first event in Northern California will have the opportunity to ride the Sonoma Raceway track or ChampStreet course with the Yamaha Champions Riding School.

Complimentary Services

Onsite, there will be Progressive Gear Check at every event and free motorcycle and car parking, except in New York City.

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The Progressive IMS Outdoors Tour Partners with Strider and Non-profit All Kids Bike to get Kids Across America on Two Wheels 26 May 2021
May 26

Santa Monica, Calif. (May 26, 2021) – The nation’s leading consumer motorcycle tour, Progressive IMS Outdoors, today announced two new partnerships with Strider and non-profit organization All Kids Bike to lead a two-part initiative designed to excite young kids about the thrill of two wheels by engaging children at an early age and teaching the younger generation how to ride.

The Kids Zone with Strider, the latest addition to Discover The Ride, will elevate the industry-leading new rider program by introducing two experiential courses geared toward all riders ages two through 15 at each stop along the 2021 tour. Furthermore, to complement the onsite attraction and extend support to the local community, the organizers of the Progressive IMS Outdoors tour join the All Kids Bike movement dedicated to teaching all children in America how to ride in kindergarten PE classes.

Collectively, the two initiatives spotlight the Progressive IMS Outdoors tour’s dedication to nurturing young riders and building the next generation of Powersports enthusiasts, while also providing more young kids the opportunity to learn balance, develop essential riding skills, build confidence, and foster a love for two wheels.

“Discover The Ride is the industry’s most notable program breaking down barriers to entry for those interested in learning how to safely and comfortably ride two wheels — we are honored to join the program via The Kids Zone and extend this learning opportunity to more people,” said Ryan McFarland, CEO and founder of Strider. “Imparting excitement for outdoor-based activities to the younger generation is central to who we are at Strider. We look forward to putting smiles on kids’ faces at IMS Outdoors; whether they’re experienced on two wheels or are learning the art of balance, we have a course for everyone.”

McFarland, who also serves on the board for All Kids Bike, continued: “we’re also excited to be partnering with the Progressive IMS Outdoors tour to bring the kindergarten PE Learn-To-Ride program to more schools across the U.S., giving more kids the opportunity to learn this milestone skill. This level of community support is instrumental in shaping how kids perceive and engage with two wheels for the rest of their lives.”

All Kids Bike Teams up with IMS Outdoors

The Progressive IMS Outdoors tour is sponsoring the introduction of the All Kids Bike program in nine elementary schools across the U.S. On behalf of IMS Outdoors, selected kindergarten PE classes in each community along the 2021 tour will be equipped with everything needed to get their students rolling including teacher training and certification with the All Kids Bike Learn-To-Ride Curriculum, bike fleet sizes that fit the needs of each class size, pedal conversion kits, and fully adjustable helmets, all at zero cost to the school.

The turnkey program represents the event organizers’ firm commitment to and gratitude for the local communities that host IMS Outdoors. Tracy Harris, SVP of IMS Outdoors, stated: “We are grateful and excited to partner with All Kids Bike to share our passion for two wheels and instill a life-long skill in the younger generation. All Kids Bike initiated a nationwide movement, and it’s an honor to join the ranks.”

To further connect the community, IMS Outdoors is working with a dealer in each market across the 2021 Progressive IMS Outdoors tour to help celebrate the selected school and deliver the bikes. More details will be shared soon.

The Kids Zone with Strider

Entering its third tour, Discover The Ride has evolved into the Powersports industry’s foremost program easing non-licensed consumers onto two-wheels through the New Rider Course, online education via New To 2, and Next Steps that promotes continued training.

Brand-new to Discover The Ride this year are two interactive closed courses designed exclusively for kids of varying skill levels and comfort with two wheels.

  • The Strider Adventure Zone provides little ones from two to seven years old a safe environment to explore mobility on two wheels on a Strider No-Pedal Balance Bike. The arena will allow kids to experience the challenge and thrill of navigating a unique course with assorted obstacles, while simultaneously developing their balance and bike-handling skills.

  • For children that are approximately eight to 15 years old, the Strider Balance Zone affords kids the opportunity to master their balance and coordination on a Strider 16 Balance Bike on a course that fully tests their skills of balance and expertise on bike, challenging participants to remain upright.

    For the full 2021 tour schedule and to purchase tickets, please visit

New York City 21 May 2021
September 3 to September 5
Brooklyn Army Terminal, Brooklyn, NY
Ticket Sales Open for the All-new 2021 Progressive IMS Outdoors Tour 14 May 2021
May 14

Tickets are now available for the first eight stops across the nation’s leading motorcycle tour, Progressive IMS Outdoors, a revamp of the Progressive® International Motorcycle Shows® (IMS) nearly 40-year history as the industry leader for connecting powersports’ top brands with enthusiasts and buyers. Powersports veterans and enthusiasts, as well as new and potential riders, can purchase their tickets at for the new outdoor, festival-like experience where consumers will be able to engage with hundreds of the latest street bikes, dirt bikes, cruisers, scooters, and ATVs, check out the latest gear and aftermarket accessories, as well as experience hours of entertainment including demo rides. Locations and ticket prices are as follows.

Locations and Dates

  • Northern California: Sonoma Raceway (Sonoma, CA - July 16-18)
  • Chicago: Goebbert's Farm (Pingree Grove, IL - August 20-22)
  • New York City: Brooklyn Army Terminal (Brooklyn, NY - September 3-5)
  • Pennsylvania: Carlisle Fairgrounds (Carlisle, PA - September 10-12)
  • Texas: Texas Motor Speedway (Fort Worth, TX - October 1-3)
  • Nashville: James E. Ward Agriculture Center (Lebanon, TN - October 8-10)
  • Central Florida: SUN n' FUN Campus (Lakeland, FL - October 15-17)
  • Atlanta: Georgia International Horse Park (Conyers, GA - October 29-31)
  • Southern California: Venue and Date TBA


  • 1-day general admission:
    $20 for adults (12 and older)
    $25 for ticket and t-shirt

  • 3-day weekend ticket:
    $30 for adults (12 and older)
    $35 for ticket and t-shirt
  • Discounts:
    Group discounts and 2-for-1 Friday offers also available
    Kids 11 and younger are free


IMS Outdoors Southern California

The ninth and final stop of the 2021 IMS Outdoors tour will take place in Southern California in November. The venue of our Southern California IMS Outdoors Show was initially scheduled to take place at the FivePoint Amphitheater in Irvine, CA. Recently, FivePoint announced a decision to only host musical concerts for the remainder of 2021. The IMS team is currently vetting a number of venues throughout the area to ensure we select the best option for our customers and will announce the Southern California venue in a few weeks’ time.


Pennsylvania 14 May 2021
September 10 to September 12
Carlisle Fairgrounds, Carlisle, PA

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