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Road Dirt 28 May 2021
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The Progressive IMS Outdoors Tour Partners with Strider and Non-profit All Kids Bike to get Kids Across America on Two Wheels 26 May 2021
May 26

Santa Monica, Calif. (May 26, 2021) – The nation’s leading consumer motorcycle tour, Progressive IMS Outdoors, today announced two new partnerships with Strider and non-profit organization All Kids Bike to lead a two-part initiative designed to excite young kids about the thrill of two wheels by engaging children at an early age and teaching the younger generation how to ride.

The Kids Zone with Strider, the latest addition to Discover The Ride, will elevate the industry-leading new rider program by introducing two experiential courses geared toward all riders ages two through 15 at each stop along the 2021 tour. Furthermore, to complement the onsite attraction and extend support to the local community, the organizers of the Progressive IMS Outdoors tour join the All Kids Bike movement dedicated to teaching all children in America how to ride in kindergarten PE classes.

Collectively, the two initiatives spotlight the Progressive IMS Outdoors tour’s dedication to nurturing young riders and building the next generation of Powersports enthusiasts, while also providing more young kids the opportunity to learn balance, develop essential riding skills, build confidence, and foster a love for two wheels.

“Discover The Ride is the industry’s most notable program breaking down barriers to entry for those interested in learning how to safely and comfortably ride two wheels — we are honored to join the program via The Kids Zone and extend this learning opportunity to more people,” said Ryan McFarland, CEO and founder of Strider. “Imparting excitement for outdoor-based activities to the younger generation is central to who we are at Strider. We look forward to putting smiles on kids’ faces at IMS Outdoors; whether they’re experienced on two wheels or are learning the art of balance, we have a course for everyone.”

McFarland, who also serves on the board for All Kids Bike, continued: “we’re also excited to be partnering with the Progressive IMS Outdoors tour to bring the kindergarten PE Learn-To-Ride program to more schools across the U.S., giving more kids the opportunity to learn this milestone skill. This level of community support is instrumental in shaping how kids perceive and engage with two wheels for the rest of their lives.”

All Kids Bike Teams up with IMS Outdoors

The Progressive IMS Outdoors tour is sponsoring the introduction of the All Kids Bike program in nine elementary schools across the U.S. On behalf of IMS Outdoors, selected kindergarten PE classes in each community along the 2021 tour will be equipped with everything needed to get their students rolling including teacher training and certification with the All Kids Bike Learn-To-Ride Curriculum, bike fleet sizes that fit the needs of each class size, pedal conversion kits, and fully adjustable helmets, all at zero cost to the school.

The turnkey program represents the event organizers’ firm commitment to and gratitude for the local communities that host IMS Outdoors. Tracy Harris, SVP of IMS Outdoors, stated: “We are grateful and excited to partner with All Kids Bike to share our passion for two wheels and instill a life-long skill in the younger generation. All Kids Bike initiated a nationwide movement, and it’s an honor to join the ranks.”

To further connect the community, IMS Outdoors is working with a dealer in each market across the 2021 Progressive IMS Outdoors tour to help celebrate the selected school and deliver the bikes. More details will be shared soon.

The Kids Zone with Strider

Entering its third tour, Discover The Ride has evolved into the Powersports industry’s foremost program easing non-licensed consumers onto two-wheels through the New Rider Course, online education via New To 2, and Next Steps that promotes continued training.

Brand-new to Discover The Ride this year are two interactive closed courses designed exclusively for kids of varying skill levels and comfort with two wheels.

  • The Strider Adventure Zone provides little ones from two to seven years old a safe environment to explore mobility on two wheels on a Strider No-Pedal Balance Bike. The arena will allow kids to experience the challenge and thrill of navigating a unique course with assorted obstacles, while simultaneously developing their balance and bike-handling skills.

  • For children that are approximately eight to 15 years old, the Strider Balance Zone affords kids the opportunity to master their balance and coordination on a Strider 16 Balance Bike on a course that fully tests their skills of balance and expertise on bike, challenging participants to remain upright.

    For the full 2021 tour schedule and to purchase tickets, please visit

New York City 21 May 2021
September 3 to September 5
Brooklyn Army Terminal, Brooklyn, NY
Ticket Sales Open for the All-new 2021 Progressive IMS Outdoors Tour 14 May 2021
May 14

Tickets are now available for the first eight stops across the nation’s leading motorcycle tour, Progressive IMS Outdoors, a revamp of the Progressive® International Motorcycle Shows® (IMS) nearly 40-year history as the industry leader for connecting powersports’ top brands with enthusiasts and buyers. Powersports veterans and enthusiasts, as well as new and potential riders, can purchase their tickets at for the new outdoor, festival-like experience where consumers will be able to engage with hundreds of the latest street bikes, dirt bikes, cruisers, scooters, and ATVs, check out the latest gear and aftermarket accessories, as well as experience hours of entertainment including demo rides. Locations and ticket prices are as follows.

Locations and Dates

  • Northern California: Sonoma Raceway (Sonoma, CA - July 16-18)
  • Chicago: Goebbert's Farm (Pingree Grove, IL - August 20-22)
  • New York City: Brooklyn Army Terminal (Brooklyn, NY - September 3-5)
  • Pennsylvania: Carlisle Fairgrounds (Carlisle, PA - September 10-12)
  • Texas: Texas Motor Speedway (Fort Worth, TX - October 1-3)
  • Nashville: James E. Ward Agriculture Center (Lebanon, TN - October 8-10)
  • Central Florida: SUN n' FUN Campus (Lakeland, FL - October 15-17)
  • Atlanta: Georgia International Horse Park (Conyers, GA - October 29-31)
  • Southern California: Venue and Date TBA


  • 1-day general admission:
    $20 for adults (12 and older)
    $25 for ticket and t-shirt

  • 3-day weekend ticket:
    $30 for adults (12 and older)
    $35 for ticket and t-shirt
  • Discounts:
    Group discounts and 2-for-1 Friday offers also available
    Kids 11 and younger are free


IMS Outdoors Southern California

The ninth and final stop of the 2021 IMS Outdoors tour will take place in Southern California in November. The venue of our Southern California IMS Outdoors Show was initially scheduled to take place at the FivePoint Amphitheater in Irvine, CA. Recently, FivePoint announced a decision to only host musical concerts for the remainder of 2021. The IMS team is currently vetting a number of venues throughout the area to ensure we select the best option for our customers and will announce the Southern California venue in a few weeks’ time.


Pennsylvania 14 May 2021
September 10 to September 12
Carlisle Fairgrounds, Carlisle, PA
Progressive IMS Outdoors Announces 2021 Tour Venues and First Raft of Tour-wide Exhibitors 5 Apr 2021
April 1
IMS Outdoors Venues Announced

SANTA MONICA, Calif. — Today, the nation's leading consumer motorcycle tour, Progressive IMS Outdoors, announced this year’s host venues and key brands attendees can look forward to engaging with across the 2021 tour. Set to attract Powersports enthusiasts and potential riders of all ages and skill levels to summer and fall three-day festivities occurring in major markets across the U.S., the newly rebranded tour, previously known as the Progressive International Motorcycle Shows (IMS), will provide exciting hands-on experiences unique to each venue.

The 2021 Progressive IMS Outdoors venues in calendar order are

  • Sonoma Raceway (Sonoma, CA - July 16-18)
  • Goebbert’s Farm (Pingree Grove, IL - August 20-22)
  • Brooklyn Army Terminal (Brooklyn, NY - September 3-5)
  • Carlisle Fairgrounds (Carlisle, PA - September 10-12)
  • Texas Motor Speedway (Fort Worth, TX – October 1-3)
  • James L Ward Agriculture Center (Lebanon, TN - October 8-10)
  • SUN n’ FUN Campus (Lakeland, FL - October 15-17)
  • Georgia International Horse Park (Conyers, GA - October 29-31)
  • Southern California: Venue and Date TBA

“The IMS family cannot wait to bring the Powersports community together at our shows, including both returning and new members,” said Tracy Harris, Senior Vice President, IMS. “Each venue across our tour allows our IMS team, alongside our sponsors, including title sponsor Progressive, and exhibiting OEMs and brands, to offer incredibly unique experiences to our attendees. No matter who walks the grounds, there will be something geared toward your liking.”

Attractions and event specifics will be released when tickets go on sale May 13th at As with past tours, attendees can look forward to seeing hundreds of the latest street bikes, dirt bikes, cruisers, scooters, ATVs and much more from leading manufacturers familiar to the shows such as Indian Motorcycles, Royal Enfield, Yamaha Motorcycles, Zero Motorcycles, and Harley-Davidson, which will be showcasing its new 2021 Pan America 1250, as well as first-time exhibiting manufacturers like Beta Motorcycles. Attendees will also be able to interact with leading brands in the electric mobility space, including Giant Bicycles and FLX Bike,which will be exhibiting it's exciting e-bike line as well electric skateboards from Miles Board.

The tour will also welcome back a number of returning tour-wide exhibiting brands including AraiCycle Gear, Enginehawk, Explorify Rentals & ToursHJC, J&P CyclesLiquiMolyMichelinNational Cycle Inc., Ruroc Helmets, Yuasa, among others.

Regardless of the tour stop, attendees can look forward to the latest in rider products and keen hands-on opportunities for enthusiasts of all experience levels at each venue.

Chicago 11 Feb 2021
August 20 to August 22
Goebbert's Farm, Pingree Grove, IL
Organizers of Progressive IMS Outdoors Launch Season 2 of Centerstand: A Motorcycle Industry Podcast 27 Jan 2021
January 27
Centerstand Season 2 Launched

The Informa Markets’ Powersports team, organizers of the Progressive® International Motorcycle Shows® (IMS), Progressive IMS Outdoors, and, today launched Season 2 of Centerstand, an industry podcast specifically curated for the professional Powersports community to elevate the entire motorcycle industry through actionable and engaging insights. Available for listening and downloading on as well as popular podcast platforms Apple PodcastsGoogle Podcasts, and Spotify, new episodes of Centerstand will air every other Wednesday starting January 27, featuring candid and informative interviews with Powersports insiders diving into timely hot topics, including:

  • Integration of technology into the dealer customer experience;
  • How to get kids interested in riding through books, merchandise, kids’ zones, etc.;
  • Programs that support youth riding and build a new generation of riders;
  • Programs that encourage aspiring and current women riders;
  • Engagement of riders who drove unit sales in 2020;
  • And more.  

Started in July of 2020, the B2B focused podcast was designed to provide listeners the unique opportunity to hear from key players across the industry discussing actionable sales and marketing tactics, and the future, to gain an in-depth analysis on how to connect with current motorcycle riders and discover new customers, to grow the industry together. 

Season 2 of Centerstand will continue to be hosted by motorcycle industry veteran, new rider advocate, and IMS' Discover the Ride Program Manager, Robert Pandya. Following the success of Season 1, which wrapped December 2020, the new season will explore how to execute on ideas and programs discussed in its inaugural season. “We’re fired up to produce Centerstand for another season,” said Pandya. “Last year’s surprises are leading to new business ideas and solutions, which leads to more interesting conversations. It’s important we keep this unexpected industry momentum going and in Season 2 we will deliver our listeners tactical insights to do that and grow Powersports together.”

In addition to Centerstand, the Informa Markets’ Powersports team will continue to support the professional Powersports community alongside its upcoming IMS Outdoors Tour with its Business e-newsletter and Industry Edition blog, also hosted on Continue The Ride.  


The 2021 Progressive IMS Outdoors Tour Adds a Tenth Stop in Texas 13 Jan 2021
January 13

SANTA MONICA, CA – The organizers of Progressive IMS Outdoors – the nation’s leading motorcycle tour, which is set to transition to new outdoor locations and provide a festival-like experience in 2021 – today announced the addition of Fort Worth, Texas to the list of markets it will reach during the upcoming tour. Slated for October 1-3, Texas will be the seventh of 10 total stops along the inaugural outdoor version of the historic tour, a decision that has been made alongside the industry’s leading OEMs and key partners.

The transition to new outdoor venues, especially with the recent addition of Texas, offers enthusiasts and prospective riders the opportunity to engage with products across varying terrains, topographies, and weather, as attendees will find each venue offers hands-on, demo-oriented experiences unique to its surroundings. The outdoor arenas also support the motorcycle community’s renewed interest in market adjacencies as the nationwide tour will feature added engagement with on- and off-road products spanning two and four wheels, electric bicycles, and more.

"We are delighted to reach the expansive state of Texas, bringing Progressive IMS Outdoors to an additional market for its inaugural year,” said Tracy Harris, SVP of IMS. “We have deep roots in this region, having stopped in the Dallas market for nearly 30 years, and look forward to producing a new experience for our former attendees in the area as well as opening up our community to a wider range of eager enthusiasts. While many of the traditional aspects of our previous IMS shows still hold foundational to the new IMS Outdoors  format, we are so excited to incorporate a number of fresh and exciting activities from various demo opportunities to camping, electric mobility, RVing, and so much more, making our tour truly more experiential than ever.”

The 2021 tour will mark the eleventh year in a row of continued support from Progressive as title sponsor. Harris continues: “As we enter a new and exciting phase, it’s particularly special to welcome back returning exhibitors to the tour Arai, Cycle Gear, HJC, LiquiMoly, Michelinand Yuasa.”  

Northern California 3 Dec 2020
July 16 to July 18
Sonoma Raceway, Sonoma, CA

Road Racing World

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