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Anthony Robinson Crowned the 2021 J&P Cycles Ultimate Builder Custom Bike Show “King of Builders” 2 Nov 2021
November 2
Anthony Robinson 2021 King of Builders

Conyers, Ga. (November 2, 2021) Progressive IMS Outdoors, the Powersports industry’s leading consumer motorcycle tour connecting enthusiasts with top brands, today announced the championship winners of the 11th annual J&P Cycles Ultimate Builder Custom Bike Show (UBCBS). The championship round reached a crescendo at the Atlanta stop of the IMS tour on October 31, with the ‘King of Builders’ crown being awarded to former UBCBS participant Anthony Robinson.

Congratulations to Anthony Robinson for taking home the Championship Freestyle Class first-place prize who is crowned the King of Builders, and to everyone who partook in this year’s UBCBS competition,” said Bob Kay, director of UBCBS. “The raw talent and pure passion these builders infused into their custom bikes is remarkable and we applaud everyone who participated.”

Kay continued: “What’s exciting about this year’s competition is that it’s not over. We are thrilled to host a bonus round in Southern California during the IMS tour’s final stop along the eight-city event series, offering special prizes and features.” All winners and runners up from the bonus round held in Southern California will qualify for the 2022 championship.

Winners and the runners-up from each class throughout the seven-event competition were entered into the championship round held last weekend in Atlanta. The builders competed for the grand cash prizes of $10,000 in the Freestyle Class and $2,000 each in the Custom Street and Custom Classic Classes. All prizes are courtesy of Arlen Ness, Avon Grips, Bell Helmets, BDL, Biker Net, Black Fly’s, Cycle Visions, Dunlop, Fat Baggers, LePera Seats, and Twin Power.

Builders can still enter to compete in the bonus UBCBS competition held at the Progressive IMS Outdoors Southern California event in Costa Mesa, California, November 19 through 21. Register here to participate.

Winners from the championship round include:


Anthony Robinson secured first place with a 1949 Triumph T-110 dubbed "Black Coffee,” with custom-designed and handcrafted wheels, fuel and oil tanks, a custom seat, fenders, manifold, copper tubing, rear perimeter brake, controls, bars, and much more. The motorcycle rides on a 1938 Indian Jr. Scout girder with an 18-inch rear Chevron clincher tire and a Firestone 21-inch front wheel. The custom features open hubs for visibility of the crush tubes and is engraved gold and chrome plated along with the dust covers and the taillight. The motorcycle is custom-painted by Mike Clary.

Steven Iacona secured runner up with a 1996 Harley-Davidson FSXT featuring handmade parts, including a headlight and taillight, a rear fender strut, rear fender, fork brace, exhaust pipes with heat shields, oil tank, brake caliper brackets, engine mount, gas tank, electrical box, and battery. The Craft Tech frame is highly modified and hosts fully adjustable progressive front and rear suspensions, Brembo radial calipers, hand controls, and machined Harley-Davidson 39- millimeter fork legs. The stainless ridge tubing is hand bent and polished for brake, oil, and clutch lines. The engine is fully modified and polished, along with a polished transmission. The custom is painted by Robert Pradke.


Brian Buttera took first place with a 1977 Harley-Davidson Shovelhead that features a handmade stainless rigid frame, a girder frontend, handlebars, rear struts, and exhaust. The custom also hosts a solid brass rear fender and components, handmade gas and oil tanks, along with AN fittings throughout and a handmade bead-rolled aluminum seat.

Chris Wilson secured runner-up with a 1980 Harley-Davidson FLH that features a factory frame, drop seat kit, an adjustable swing arm, six-inch four-speed Baker N1 hand shift transmission, and a 98-inch stroked shovelhead motor, painted by Joel845.


Jesse Spade won with a 2000 Ducati 750ss that hosts a hand-shaped tail and fly screen, painted by J Daar.

Yaroslav Lutsenko was selected as runner-up with a 2019 Harley-Davidson FXBB, featuring deep black custom paint with a Carbon HD Screaming Eagle, a Stage IV Big Bore Kit with accessories, black engine covers, a 19-inch HD Annihilator, a 16-inch front wheel, and rear-wheel with four-wheel drive control. The custom includes an assortment of Harley-Davidson parts, with front and rear axle covers, a derby cover and headlamp ring, hand grips, a shifter peg, footpegs, and a leather bag. More features include an adjustable shock, fat risers, a Harley-Davidson fuel cap, Mototeks pulley, with Metzeler ME888 Tires, a Kodlin rear suspension lower kit, and much more. The custom was painted by EXSA Automotive.

Progressive IMS Outdoors and Nonprofit All Kids Bike to Donate Learn to Ride Curriculum to Shands Elementary School in Mesquite, Texas 28 Sep 2021
September 28
All Kids Bike

Mesquite, Texas (September 20, 2021) – Progressive IMS Outdoors, the nation’s largest motorcycle event that connects enthusiasts to the Powersports industry’s leading brands, today announced the event series selected Shands Elementary School in Mesquite, Texas as the recipient of the free of charge Learn-To-Ride Program, in partnership with nonprofit All Kids Bike

PRESS EVENT: All Kids Bike and IMS will hold the official donation at Shands Elementary School.

  • Where: 4836 Shands Dr, Mesquite, TX 75150
  • When: Noon CT on Thursday, September 30
  • RSVP: Email to secure a spot.

The Progressive IMS Outdoors tour is sponsoring the introduction of the All Kids Bike program in eight elementary schools across the U.S. On behalf of IMS Outdoors, selected kindergarten P.E. classes in each community along the 2021 tour will be equipped with everything needed to get their students rolling, including teacher training and certification with the All Kids Bike Learn-To-Ride Curriculum, bike fleet sizes that fit the needs of each class size, pedal conversion kits, and fully adjustable helmets, all at zero cost to the school.

The turnkey program represents the event organizers’ firm commitment to and gratitude for the local communities that host Progressive IMS Outdoors. Tracy Harris, SVP of Progressive IMS Outdoors, stated: “We could not be more excited to share our passion for two wheels and provide the kids of Shands Elementary School a life-long skill of bike riding.”

Michelle Washington, PE Teacher at Shands Elementary, remarked: “As a Title 1 school with limited funds available, our students would benefit from the Kindergarten Bike Program beyond measure. Shands Elementary school’s mission in PE is to provide a variety of opportunities to every child to continue being a lifelong mover; we encourage each other to be the healthiest version of ourselves. Every program we have been a part of has always been such a blessing to each of our students. Riding a bike is a lifelong skill that will make a lasting impact for years to come. Their smiles and joy will be priceless to be a part of on their journey through fitness. Bike safety, pedaling, speed, and even some tricks will be exactly what our students need to spark motivation and excitement. We thank Progressive IMS Outdoors and All Kids Bike for this opportunity that they have given our students. I cannot wait to share this with them all.”

Ryan McFarland, CEO of Strider and chairman of All Kids Bike, said, “It’s is our mission to get kids across America on two wheels—we are so excited to bring this opportunity to the kids of the Shands Elementary School in partnership with IMS. There is nothing like the smile on a kid’s face when they master the art of balance for the first time, we look forward to delivering the Striders and making their 2021-2022 school year that much more memorable.”

Progressive IMS Outdoors is coming to the Texas Motor Speedway October 1-3; learn more information about the event and purchase your tickets here

Progressive IMS Outdoors 2021 Tour Update: Tens of Thousands of Consumers in Attendance and Delivery of New Riders Through Expanded Learn to Ride Offerings 27 Sep 2021
September 20

Santa Monica, Calif. (September 20, 2021) – Progressive IMS Outdoors, the nation's leading motorcycle tour, has successfully completed three events along the 2021 tour, Northern California, Chicago, and Pennsylvania, with five markets still to come. Throughout the three events, tens of thousands of experienced and new riders participated in IMS' vast assortment of experiences, including on and off-road demo programs, shopping in The Marketplace and The Range, discovering new brands, expanded Learn To Ride experiences, listening to music from local artists, and reconnecting with fellow enthusiasts.

In December 2020, IMS revealed the Tour's exciting refresh from an indoor convention setting to outdoor venues that broaden the experience for consumers, enabling attendees to fully immerse themselves with brand-new models and engage with products that complement the motorcycle lifestyle. "Transitioning to an experience-forward event series has been very well-received by both our attendee and exhibitor community, a model everyone is excited to continue," said Tracy Harris, Senior Vice President of Progressive IMS Outdoors. "This new and improved layout mirrors the Powersports lifestyle by providing a fun environment for enthusiasts to reconnect after so many months apart and demo product of interest, from on and off-road, four-wheels, to the latest e-bikes on the market."


With each participating OEM running an average of 20-minute demo rides all weekend, the first three weeks of the Tour delivered upward of 14,000 demos. "Progressive IMS Outdoors has been a great opportunity for Kawasaki to showcase our exciting Side by Side line-up to the IMS fan base and the motorcycle industry," said Kawasaki's Chris Brull, Vice President of Marketing and Racing. "The Kawasaki demo experience is equal parts educational and exciting, especially for first-time riders. In addition to our complete line-up of motorcycles, including Ninja®, Versys®, Vulcan®, and Z motorcycles, we are thrilled to offer attendees the chance to ride our new Teryx KRX®1000 side x side line-up through a unique off-road course and tackle any obstacle with ease."

"Progressive IMS Outdoors has proved to be a major success for Indian Motorcycle," said Taylor Young, experiential marketing manager, Indian Motorcycles. "We've been thrilled with the exposure to new and existing riders, as well as our family of Indian Motorcycle owners who've been coming out to support. We look forward to the remaining markets on the Tour."


A focal point of this year's Tour is building a solid base of new riders through more Learn To Ride opportunities which will become the next generation of purchasers. Nearly half of surveyed attendees in Chicago were either prospective riders that plan to start riding in the next 12 months or are new to riding. IMS' transition to an experiential event series welcomes a handful of entry points into the world of motorcycling through:

  • Greater opportunity for eager new and interested riders to hone their ability to ride via Discover The Ride and the MIC's Ride With Us program delivering hundreds of new riders
  • Participation in Harley-Davidson’s Invitation To Ride Program available to consumers in Texas, Nashville, and Central Florida.
  • An expanded electric footprint with Serial 1 powered by Harley-Davidson and Yamaha Power- Assist electric bicycles available tour-wide, and in select markets, Giant and Momentum e-bike courses for all riders and a course designed specifically for women produced by Liv
  • A more inclusive Kids Zone presented by Strider that teaches kids as young as two learning the life-long skill of riding a bike

"I loved the chance to ride a Zero Motorcycle. My wife learned how to ride a motorcycle at the event; she will be taking the MSF in the near future," remarked a delighted IMS attendee.

Another IMS attendee shared: "I loved the learn to ride area. The people and experience were amazing! I ride with my husband, but I have never ridden by myself because I didn't want to spend $300 to take a course and not be sure if I like it or not. This quick course has influenced me to sign up for a motorcycle class. Thank you so much; what a terrific experience!”

Harris continued: "We do not have plans to return to the indoor event series. Our mission is to support the industry's growth, connect enthusiasts with the brands they love, and provide an experience that is so much more than simply looking at new models—and the Summer months allow for this level of engagement. With so many smiling faces in Northern California, Chicago, and Pennsylvania, we could not be more excited to share that Progressive IMS Outdoors is here to stay."


Serving primary markets across the U.S., each regional pocket brings unique topographies, weather, and local culture.

Texas Motor Speedway
October 1-3

James E. Ward Agricultural Center
October 8-10

Central Florida
SUN N' FUN Campus
October 15-17

Georgia International Horse Park
October 29-31

Southern California
OC Fair & Event Center
November 19-21

To join the fun and participate in Progressive IMS Outdoors, secure your single day or weekend-long pass here:


Progressive IMS Outdoors Reveals Legacy and All-New Experiences for the Powersports Community as 2021 Attractions are Announced 12 Jul 2021
July 12

SANTA MONICA, Calif.-- Today, the nation's leading consumer motorcycle tour, Progressive IMS Outdoors, revealed an exciting array of attractions attendees can look forward to interacting with across the nine-stop tour kicking off next month in Sonoma, California. Designed to provide immersive, hands-on experiences for enthusiasts of all ages and abilities, each stop will host a number of returning fan-favorite attractions, including the Discover The Ride program, IMS Vintage, Adventure Out!, J&P Cycles Ultimate Builder Custom Bike Show, and more, as well as two and four-wheel demos from a number of exhibiting brands. Tickets for each stop can be purchased now at

"After over a year apart, we are so excited to be bringing the Powersports community back together," said Tracy Harris, SVP, IMS Outdoors. "Our goal is to showcase the diverse lifestyles and offerings across the Powersports industry in fun and inviting atmospheres. With our Tour's new outdoor format, we are thrilled to be able to bring more opportunities than ever to allow our attendees to truly interact with the products and sport, not matter one's age or skill level."

Discover The Ride

Designed to introduce riding motorcycles to consumers of all ages, the returning Discover The Ride initiative will provide a variety of interactions for attendees to learn and grow their riding skills in safe and controlled environments. In partnership with Zero Motorcycles, the New Rider Course allows non-licensed motorcyclists to experience, first-hand, the thrill of two-wheels on speed-limited electric Zero Motorcycles and learn riding basics from Motorcycle Safety Foundation (MSF) instructors.

New this year to Discover The Ride is the introduction of Strider in the Kids Zone and IMS' partnership with All Kids Bike, opening the world of two wheels to enthusiasts as young as two years old.

Adjacent to Discover The Ride is the Motorcycle Industry Council's (MIC) Ride With Us Moto Intro experience. The Moto Intro gives non-riders a chance to experience the thrill of their first ride within 45 minutes. MSF RiderCoaches will guide new riders through basic motorcycle controls and help them experience their first ride in a closed-course environment. Furthermore, at select events indicated below, Harley-Davidson's Invitation To Ride program will also be extending a hand to prospective riders, delivering the opportunity to experience the basics of riding on a Harley-Davidson motorcycle.

  • Texas: Texas Motor Speedway (Fort Worth, TX – October 1-3)
  • Nashville: James E. Ward Agriculture Center (Lebanon, TN – October 8-10)
  • Central Florida: SUN n' FUN Campus (Lakeland, FL – October 15-17)


There will be ample opportunities along each Tour stop to hop on and ride both gas-powered and electric motorcycles and bicycles from brands including FLX, Harley-Davidson, Indian, Kawasaki, Pedego Santa Rosa, Pushpak Motors, RayvoltRoyal Enfield, Suzuki, Tern BicyclesYamaha, and Zero. More information on Street Demo Rides can be found here, and Electric Bike Demo Rides can be found here.

At select events on the Tour, Kawasaki and Yamaha will also offer Side by Side demos:

  • Northern California: Sonoma Raceway (Sonoma, CA – July 16-18)
  • Chicago: Goebbert's Farm (Pingree Grove, IL – August 20-22)
  • Pennsylvania: Carlisle Fairgrounds (Carlisle, PA – September 10-12)
  • Atlanta: Georgia International Horse Park (Conyers, GA – October 29-31)
  • Southern California: Venue and Date TBA

Returning Attractions

Returning this year will be a number of fan-favorite attractions, including:

  • Adventure Out!: a space to shop, prepare for the next trek or tour and learn about incorporating adventure and travel into a motorcycling lifestyle – now also including RVing. A central campsite, surrounded by exhibitors, acts as a place for education and discovery, with experienced riders and RVers sharing their stories and tips. While there, attendees can enter Explorify's Adventure Out! sweepstakes for a chance to win a South Africa Tour and a lifetime subscription to Rider Magazine or a free three-day motorcycle rental and pick up a copy of Rider Magazine, your source for touring, travel, and adventure on two-wheels.
  • IMS Vintage: An IMS staple, Vintage will be returning to each market, enabling attendees to get up close and personal with the very best classic and retro-style motorcycles from vintage bike clubs across the country.
  • J&P Cycles Ultimate Builder Custom Bike Show: The nation's largest motorcycle builder competition, the J&P Cycles Ultimate Builder Custom Bike Show will feature hundreds of motorcycles and tens of thousands in cash and prizes across the Tour. Professional and amateur builders are invited to compete at their local Progressive IMS Outdoors for cash, prizes, and recognition.

Shopping at IMS

Across the Tour, there will additionally be ample opportunities to explore brands and make purchases in the following areas:

  • Charged at IMS: Charged at IMS introduces visitors to the world of electric-powered "micro-mobility" vehicles with brand exhibits and an electric bicycle demo course or trail.
  • SHIFT at IMS: This curated, lifestyle-orientated space is for riders seeking new and known brands that emulate their lifestyles and values. A lounge sits at the center of this space, giving visitors a chance to socialize and chill while they shop.
  • The MarketplaceThe Marketplace is an interactive retail space allowing you to touch, test, and buy the latest gear, parts, and accessories from key aftermarket brands. Specialists will be on hand to educate, introduce products, answer questions and help you finalize your purchase.
  • The Shop: This is a one-stop shop for buyers looking to work on their vehicles and make updates to their rides. Visit The Shop to purchase parts, tools, and accessories. See the event homepage for participating brands.
  • The Range: At the heart of IMS Outdoors lies The Range, a place for attendees to explore and shop brands to outfit them head to toe with gear, apparel, and accessories, plus connect with clubs and services to enhance their riding lifestyle. See the event homepage for participating brands.

Across the nine stops of the Tour, each event will project a different tone in line with the region's lifestyle and culture, including aspects such as music and food. Furthermore, attendees of the first event in Northern California will have the opportunity to ride the Sonoma Raceway track or ChampStreet course with the Yamaha Champions Riding School.

Complimentary Services

Onsite, there will be Progressive Gear Check at every event and free motorcycle and car parking, except in New York City.

Women Riders Now 8 Jul 2021
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Women Riders Now
Racer X 8 Jul 2021
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Racer X
Iron & Air Magazine 8 Jul 2021
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Iron & Air Magazine
Thunder Press Magazine 8 Jul 2021
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Thunder Press Magazine
Road Dirt 28 May 2021
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The Progressive IMS Outdoors Tour Partners with Strider and Non-profit All Kids Bike to get Kids Across America on Two Wheels 26 May 2021
May 26

Santa Monica, Calif. (May 26, 2021) – The nation’s leading consumer motorcycle tour, Progressive IMS Outdoors, today announced two new partnerships with Strider and non-profit organization All Kids Bike to lead a two-part initiative designed to excite young kids about the thrill of two wheels by engaging children at an early age and teaching the younger generation how to ride.

The Kids Zone with Strider, the latest addition to Discover The Ride, will elevate the industry-leading new rider program by introducing two experiential courses geared toward all riders ages two through 15 at each stop along the 2021 tour. Furthermore, to complement the onsite attraction and extend support to the local community, the organizers of the Progressive IMS Outdoors tour join the All Kids Bike movement dedicated to teaching all children in America how to ride in kindergarten PE classes.

Collectively, the two initiatives spotlight the Progressive IMS Outdoors tour’s dedication to nurturing young riders and building the next generation of Powersports enthusiasts, while also providing more young kids the opportunity to learn balance, develop essential riding skills, build confidence, and foster a love for two wheels.

“Discover The Ride is the industry’s most notable program breaking down barriers to entry for those interested in learning how to safely and comfortably ride two wheels — we are honored to join the program via The Kids Zone and extend this learning opportunity to more people,” said Ryan McFarland, CEO and founder of Strider. “Imparting excitement for outdoor-based activities to the younger generation is central to who we are at Strider. We look forward to putting smiles on kids’ faces at IMS Outdoors; whether they’re experienced on two wheels or are learning the art of balance, we have a course for everyone.”

McFarland, who also serves on the board for All Kids Bike, continued: “we’re also excited to be partnering with the Progressive IMS Outdoors tour to bring the kindergarten PE Learn-To-Ride program to more schools across the U.S., giving more kids the opportunity to learn this milestone skill. This level of community support is instrumental in shaping how kids perceive and engage with two wheels for the rest of their lives.”

All Kids Bike Teams up with IMS Outdoors

The Progressive IMS Outdoors tour is sponsoring the introduction of the All Kids Bike program in nine elementary schools across the U.S. On behalf of IMS Outdoors, selected kindergarten PE classes in each community along the 2021 tour will be equipped with everything needed to get their students rolling including teacher training and certification with the All Kids Bike Learn-To-Ride Curriculum, bike fleet sizes that fit the needs of each class size, pedal conversion kits, and fully adjustable helmets, all at zero cost to the school.

The turnkey program represents the event organizers’ firm commitment to and gratitude for the local communities that host IMS Outdoors. Tracy Harris, SVP of IMS Outdoors, stated: “We are grateful and excited to partner with All Kids Bike to share our passion for two wheels and instill a life-long skill in the younger generation. All Kids Bike initiated a nationwide movement, and it’s an honor to join the ranks.”

To further connect the community, IMS Outdoors is working with a dealer in each market across the 2021 Progressive IMS Outdoors tour to help celebrate the selected school and deliver the bikes. More details will be shared soon.

The Kids Zone with Strider

Entering its third tour, Discover The Ride has evolved into the Powersports industry’s foremost program easing non-licensed consumers onto two-wheels through the New Rider Course, online education via New To 2, and Next Steps that promotes continued training.

Brand-new to Discover The Ride this year are two interactive closed courses designed exclusively for kids of varying skill levels and comfort with two wheels.

  • The Strider Adventure Zone provides little ones from two to seven years old a safe environment to explore mobility on two wheels on a Strider No-Pedal Balance Bike. The arena will allow kids to experience the challenge and thrill of navigating a unique course with assorted obstacles, while simultaneously developing their balance and bike-handling skills.

  • For children that are approximately eight to 15 years old, the Strider Balance Zone affords kids the opportunity to master their balance and coordination on a Strider 16 Balance Bike on a course that fully tests their skills of balance and expertise on bike, challenging participants to remain upright.

    For the full 2021 tour schedule and to purchase tickets, please visit

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