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Progressive IMS Outdoors Announces 2021 Tour Venues and First Raft of Tour-wide Exhibitors 5 Apr 2021
April 1
IMS Outdoors Venues Announced

SANTA MONICA, Calif. — Today, the nation's leading consumer motorcycle tour, Progressive IMS Outdoors, announced this year’s host venues and key brands attendees can look forward to engaging with across the 2021 tour. Set to attract Powersports enthusiasts and potential riders of all ages and skill levels to summer and fall three-day festivities occurring in major markets across the U.S., the newly rebranded tour, previously known as the Progressive International Motorcycle Shows (IMS), will provide exciting hands-on experiences unique to each venue.

The 2021 Progressive IMS Outdoors venues in calendar order are:

  • FivePoint Amphitheater (Irvine, CA - July 9-11)
  • Sonoma Raceway (Sonoma, CA - July 16-18)
  • Goebbert’s Farm (Pingree Grove, IL - August 20-22)
  • Brooklyn Army Terminal (Brooklyn, NY - September 3-5)
  • Carlisle Fairgrounds (Carlisle, PA - September 10-12)
  • Texas Motor Speedway (Fort Worth, TX – October 1-3)
  • James L Ward Agriculture Center (Lebanon, TN - October 8-10)
  • SUN n’ FUN Campus (Lakeland, FL - October 15-17)
  • Georgia International Horse Park (Conyers, GA - October 29-31)

“The IMS family cannot wait to bring the Powersports community together at our shows, including both returning and new members,” said Tracy Harris, Senior Vice President, IMS. “Each venue across our tour allows our IMS team, alongside our sponsors, including title sponsor Progressive, and exhibiting OEMs and brands, to offer incredibly unique experiences to our attendees. No matter who walks the grounds, there will be something geared toward your liking.”

Attractions and event specifics will be released when tickets go on sale May 13th at As with past tours, attendees can look forward to seeing hundreds of the latest street bikes, dirt bikes, cruisers, scooters, ATVs and much more from leading manufacturers familiar to the shows such as Indian Motorcycles, Royal Enfield, Yamaha Motorcycles, Zero Motorcycles, and Harley-Davidson, which will be showcasing its new 2021 Pan America 1250, as well as first-time exhibiting manufacturers like Beta Motorcycles. Attendees will also be able to interact with leading brands in the electric mobility space, including Giant Bicycles and FLX Bike,which will be exhibiting it's exciting e-bike line as well electric skateboards from Miles Board.

The tour will also welcome back a number of returning tour-wide exhibiting brands including AraiCycle Gear, Enginehawk, Explorify Rentals & ToursHJC, J&P CyclesLiquiMolyMichelinNational Cycle Inc., Ruroc Helmets, Yuasa, among others.

Regardless of the tour stop, attendees can look forward to the latest in rider products and keen hands-on opportunities for enthusiasts of all experience levels at each venue.

Chicago 11 Feb 2021
August 20 to August 22
Goebbert's Farm, Elgin, IL
Organizers of Progressive IMS Outdoors Launch Season 2 of Centerstand: A Motorcycle Industry Podcast 27 Jan 2021
January 27
Centerstand Season 2 Launched

The Informa Markets’ Powersports team, organizers of the Progressive® International Motorcycle Shows® (IMS), Progressive IMS Outdoors, and, today launched Season 2 of Centerstand, an industry podcast specifically curated for the professional Powersports community to elevate the entire motorcycle industry through actionable and engaging insights. Available for listening and downloading on as well as popular podcast platforms Apple PodcastsGoogle Podcasts, and Spotify, new episodes of Centerstand will air every other Wednesday starting January 27, featuring candid and informative interviews with Powersports insiders diving into timely hot topics, including:

  • Integration of technology into the dealer customer experience;
  • How to get kids interested in riding through books, merchandise, kids’ zones, etc.;
  • Programs that support youth riding and build a new generation of riders;
  • Programs that encourage aspiring and current women riders;
  • Engagement of riders who drove unit sales in 2020;
  • And more.  

Started in July of 2020, the B2B focused podcast was designed to provide listeners the unique opportunity to hear from key players across the industry discussing actionable sales and marketing tactics, and the future, to gain an in-depth analysis on how to connect with current motorcycle riders and discover new customers, to grow the industry together. 

Season 2 of Centerstand will continue to be hosted by motorcycle industry veteran, new rider advocate, and IMS' Discover the Ride Program Manager, Robert Pandya. Following the success of Season 1, which wrapped December 2020, the new season will explore how to execute on ideas and programs discussed in its inaugural season. “We’re fired up to produce Centerstand for another season,” said Pandya. “Last year’s surprises are leading to new business ideas and solutions, which leads to more interesting conversations. It’s important we keep this unexpected industry momentum going and in Season 2 we will deliver our listeners tactical insights to do that and grow Powersports together.”

In addition to Centerstand, the Informa Markets’ Powersports team will continue to support the professional Powersports community alongside its upcoming IMS Outdoors Tour with its Business e-newsletter and Industry Edition blog, also hosted on Continue The Ride.  


The 2021 Progressive IMS Outdoors Tour Adds a Tenth Stop in Texas 13 Jan 2021
January 13

SANTA MONICA, CA – The organizers of Progressive IMS Outdoors – the nation’s leading motorcycle tour, which is set to transition to new outdoor locations and provide a festival-like experience in 2021 – today announced the addition of Fort Worth, Texas to the list of markets it will reach during the upcoming tour. Slated for October 1-3, Texas will be the seventh of 10 total stops along the inaugural outdoor version of the historic tour, a decision that has been made alongside the industry’s leading OEMs and key partners.

The transition to new outdoor venues, especially with the recent addition of Texas, offers enthusiasts and prospective riders the opportunity to engage with products across varying terrains, topographies, and weather, as attendees will find each venue offers hands-on, demo-oriented experiences unique to its surroundings. The outdoor arenas also support the motorcycle community’s renewed interest in market adjacencies as the nationwide tour will feature added engagement with on- and off-road products spanning two and four wheels, electric bicycles, and more.

"We are delighted to reach the expansive state of Texas, bringing Progressive IMS Outdoors to an additional market for its inaugural year,” said Tracy Harris, SVP of IMS. “We have deep roots in this region, having stopped in the Dallas market for nearly 30 years, and look forward to producing a new experience for our former attendees in the area as well as opening up our community to a wider range of eager enthusiasts. While many of the traditional aspects of our previous IMS shows still hold foundational to the new IMS Outdoors  format, we are so excited to incorporate a number of fresh and exciting activities from various demo opportunities to camping, electric mobility, RVing, and so much more, making our tour truly more experiential than ever.”

The 2021 tour will mark the eleventh year in a row of continued support from Progressive as title sponsor. Harris continues: “As we enter a new and exciting phase, it’s particularly special to welcome back returning exhibitors to the tour Arai, Cycle Gear, HJC, LiquiMoly, Michelinand Yuasa.”  

Northern California 3 Dec 2020
July 16 to July 18
Sonoma Raceway, Sonoma, CA
Southern California 3 Dec 2020
July 9 to July 11
FivePoint Amphitheater, Irvine, CA
Progressive IMS Outdoors Reveals 2021 Tour Dates and Locations Spanning Nine Markets 3 Dec 2020
December 4
IMS Outdoors Schedule Announced

SANTA MONICA, CA – The organizers of the nation’s leading consumer motorcycle tour today announced the official dates and locations of its inaugural Progressive IMS Outdoors tour. Developed in partnership with the powersports industry’s leading OEMs, the 2021 IMS Outdoors tour will span five months, taking place between June and October, stopping in nine cities throughout the U.S. The reimagined, festival-like outdoor tour combines the familiar aspects of the IMS brand that has kept enthusiasts returning for the past 40 years by showcasing the latest in motorcycles and powersports while broadening the event experience for attendees to learn and immerse themselves into brand-new market products including electric mobility (eBikes, eScooters, etc.), RVing, and much more to bring the thrill of powersports and beyond for both enthusiasts and interested riders. 

The new completely-outdoors experience will feature more two- and four-wheel demo opportunities on motorcycles, ATVs, eBikes, eMotorcycles, and other powersports vehicles for attendees than ever before spanning both on- and off-road tracks. IMS Outdoors is an evolution of the IMS brand that brings more qualified riders into the industry – the largest and only industry-wide effort to do-so – by introducing existing riders to alternative forms of entertainment and transportation that naturally compliments the motorcycle lifestyle and enabling new riders to test their balance on electric bikes, four-wheeled machines, and more in a welcoming and safe environment.     

The 2021 Progressive IMS Outdoor dates and cities are as follows:

DENVER / June 18-20, 2021 / Loveland, CO PENNSYLVANIA / September 10-12, 2021 / Carlisle, PA
SOUTHERN CALIFORNIA / July 9-11, 2021 / Irvine, CA NASHVILLE / October 8-10, 2021 / Lebanon, TN
NORTHERN CALIFORNIA / July 16-18, 2021 / Sonoma, CA CENTRAL FLORIDA / October 15-17, 2021 / Lakeland, FL
CHICAGO / August 20-22, 2021 / Elgin, IL ATLANTA / October 29-31, 2021 / Conyers, GA
NEW YORK CITY / September 3-5, 2021 / Brooklyn, NY  






City venues will be announced early-2021 and tickets will go on sale April 9th.

“The Progressive IMS Outdoors tour signifies not just a physical expansion for the event itself but the continued growth and evolution of the IMS brand to connect enthusiasts with the ever-evolving world of transportation/mobility and new lifestyles that riders may not have previously considered. Expect a larger and more interactive event than ever before with lots of new and familiar activities and attractions planned to entertain and inspire more riders of various forms,” said Tracy Harris, Senior Vice President, IMS. “Whether you want to see the latest bike models, introduce your friends and family to experience two- and four-wheels in a safe and approachable manner, or check out the future of RVing and electric mobility—it’s all possible at IMS Outdoors. Our IMS family looks forward to seeing you at a future event very soon.”


IMS Outdoors Introduces Electric Mobility and RV Products, Expands Demo Opportunities

IMS Outdoors represents a shift from the traditional IMS format to an outdoors experience highlighting new transportation lifestyles and more demo opportunities. The new outdoors format will notably introduce market adjacent products into the event from electric mobility products such as electric bicycles, which is seeing increased popularity across the U.S., and electric scooters, skateboards, and motorcycles. Moreover, as the adventure tourism market is expected to grow in the next decade, IMS Outdoors will introduce more RV products at each market stop for attendees to engage with to see what fits their adventurer lifestyle. The inclusion of new market-adjacent industries into the event will bring more qualified riders to support the Powersports industry.

More than ever before, the new larger venues for the 2021 IMS Outdoors will support more demo ride opportunities for attendees to test the latest motorcycles, ATVs, scooters, SxS, and electric mobility products (eBikes, eMotorcycles), and much more. Demo opportunities will vary per market stop and will have options for both licensed and non-licensed attendees.

Progressive’s multi-year support of IMS as title sponsor has enhanced the event experience for enthusiasts for ten years to-date. “Supporting riders as the #1 motorcycle insurer in the U.S. is our top priority at Progressive, and since 2010 we’ve partnered with IMS as the title sponsor to continue to reach current and new riders,” said Eric Doubler, Recreational Vehicle Business Leader at Progressive. “With this refreshing launch of Progressive IMS Outdoors tour, we are excited to continue to connect with more riders across the U.S. to support the growth of the Powersports community.”


Fan-Favorite Attractions Return to IMS Outdoors

Alongside new products, at each IMS Outdoors stop, attendees can expect to be entertained all weekend-long with local artisans and musicians planned to perform each day at the event while checking out the various options for craft food and drinks to re-energize their time on the various demo opportunities and attractions.

IMS Outdoors will confirm the return and expansion of several fan-favorite attractions from the traditional IMS tour format including the feature and display of the latest street bikes, dirt bikes, cruisers, scooters, ATVs, gear, and aftermarket accessories. Other returning attractions include the Marketplace for attendees to purchase the latest gear, an expanded Adventure Out! area featuring more RV products for the adventurer, stunt shows, SHIFT, IMS Vintage, an expanded Discover The Ride program, and the Ultimate Builder Custom Bike Show.

This 2021 IMS Outdoors schedule represents just the beginning of the IMS brand evolution to reach new riders across the country and riders that have been attending IMS for years. IMS is working towards expanding the tour schedule in 2022 and beyond to re-visit past IMS markets and new markets that work best for attendees, participating OEMS and brands, venue operators, and event staff.

Industry professionals and enthusiasts can stay informed and connected on all things two-wheeled conveyance on To subscribe to the industry and consumer e-newsletters and learn more about the IMS digital products, please visit

Sportbikes Inc. Magazine 27 Nov 2019
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Adventure Rider 26 Nov 2019
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Roadracing World 6 Nov 2019
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